You’re swimming in the “sea of sameness”

I've been analyzing brands for 15+ years, from Fortune 500s, to startups to solopreneurs. B2C, B2B, DTC, you name it. And here's what I see over and over:
It all sounds the same. And it’s costing you clients or opportunities.

I call it the “Live, Laugh, Love” strategy. You know the one. It's inspirational. It's safe. It looks good on a throw pillow, but it doesn't actually say anything. It's the brand equivalent of beige: inoffensive, forgettable, and easy to ignore.

The brands that win? They toss the throw pillow language and get specific. The brands that break through aren't just authentic, they're distinctive with a clear point of view, and they're not afraid to express it. They get specific about the problem they solve and how they solve it differently.

Being relatable is fine. Being remarkable is better. In a marketplace overflowing with content and competition, being good and authentic isn't enough anymore. You also have to be clear, distinct, and impossible to confuse with anyone else.

If I looked at your brand right now: your website, LinkedIn profile, and bio, would I know exactly what you do and why you're different? Or are you accidentally running the "Live, Laugh, Love" strategy?

If it's the latter, let's fix it.